AN EYE FOR INDIA by Ogilvy & Mather Mumbai for Santosh Verma

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AN EYE FOR INDIA

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Industry Photo Development
Media Design & Branding
Market India
Agency Ogilvy & Mather Mumbai
Art Director Abhijit Karandikar
Designer Nishigandh Dhende
Photographer Santosh Verma
Released September 2010

Credits & Description

Category: Logo Design
Advertiser: SANTOSH VERMA
Product/Service: PHOTOGRAPHER
Agency: OGILVY & MATHER
Date of First Appearance: Sep 9 2010
Entrant Company: OGILVY & MATHER, Mumbai, INDIA
National Creative Director: Abhijit Avasthi (Ogilvy & Mather)
National Creative Director: Rajiv Rao (Ogilvy & Mather)
Executive Creative Director, South Asia: Sumanto Chattopadhyay (Ogilvy & Mather)
Creative Director: Abhijit Karandikar (Ogilvy & Mather)
Art Director: Abhijit Karandikar (Ogilvy & Mather)
Designer: Nishigandh Dhende (Ogilvy & Mather)
Photographer: Santosh Verma (Santosh Verma Photography)
Retoucher: Ramesh Dighe (Before After)
Writer: Abhijit Karandikar (Ogilvy & Mather)
Writer: Nilay Moonje (Ogilvy & Mather)
Media placement: Corporate Identity / Stationery - Advertising Agencies, Corporate Offices & Photography Exhibitors - 9th September, 2010

Describe the brief from the client
For over 25 years, Santosh Verma has been capturing images and watching India closely through his lens. His pictures are a glimpse into the rustic yet colourful soul of India. So, the brief was to design an identity for him that brings alive his expertise at capturing the essence of India.

Describe the challenges and key objectives
India is a paradise for photographers. There are plenty out there trying to capture the myraid colours. The challenge was to make Santosh Verma stand out and get noticed though his brand identity.

Describe how you arrived at the final design
While going through his innumerable pictures we found one of a bus with an eye painted on it. That's when we felt that he really possesses a keen 'eye for India'. And that's how it all started.

Give some indication of how successful the outcome was in the market
Ever since his brand identity has been out in the market, he's been flooded with calls from agencies and institutions. There have also been offers to market the 'eye series' as postcards or coffee table books.