REBRANDING SATA by IVITY BRAND CORP for SATA

Adsarchive » Design & Branding » SATA » REBRANDING SATA

REBRANDING SATA

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Portugal
Agency IVITY BRAND CORP
Creative Director Paulo Rocha, Mara De Jesus
Designer Cátia Oliveira, José Mendes
Released June 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: SATA
Product/Service: SATA
Agency: IVITY BRAND CORP
Date of First Appearance: Jun 15 2009 12:00AM
Entrant Company: IVITY BRAND CORP, PORTUGAL
Creative Director: Paulo Rocha/Mara Jesus (IVITY BRAND CORP SA)
Strategic Planning: Mara Jesus (IVITY BRAND CORP SA)
Copy: Mara Jesus (IVITY BRAND CORP SA)
Designer: José Mendes (IVITY BRAND CORP SA)
Designer: Cátia Oliveira (IVITY BRAND CORP SA)
Art Finalist: Ana Teresa Fernandes (IVITY BRAND CORP SA)
Media placement: Public Presentation - New Brand Release Ceremony - 15 June 2009

Describe the challenges and key objectives
In the 60 years of its existence, Sata stood as a brand symbol of Azores economics and contemporary identity. His desire is to fly increasingly higher and farther. The challenge of the project was to create a strategic rebranding combined with a new identity and a new positioning that could assume the Atlantic vocation of Sata.

Describe the brief from the client
To redesign SATA Brand in order to give it an updated and cutting-edge image ranking with the best and more competitive world air-line companies.

Describe how you arrived at the final design
Mr passengers, welcome to the future Sata. Keeping the visionary spirit, we added to a new dimension Sata - Sata The Atlantic and You - by asserting its Atlantic vocation and strengthening their emotional bond with customers. Simultaneously amplified in his universe by creating a set of concepts, images and attitudes that reinforce the idea that Sata is the Atlantic company by nature.

Give some indication of how successful the outcome was in the market
Airbus and Akzo Nobel Europe recommendations for IVITY’s best practices: - on design livery 3D modelling process; - on pioneering the combination of cutting-edge paint technologies for weight reduction fuel savings and maintenance gains.