Savlon Design & Branding Savlon Healthy Hands Chalk Sticks [image] 4 by Ogilvy & Mather Mumbai

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Savlon Healthy Hands Chalk Sticks [image] 4

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Industry Health & Pharmaceutical Products, Soaps
Media Design & Branding
Market India
Agency Ogilvy & Mather Mumbai
Executive Creative Director Kainaz Karmakar, Harshad Rajadhyaksha
Creative Director Ramakrishnan Hariharan, Nishant Jethi
Copywriter Mahesh Ambaliya
Creative Ashok Karkala, Harshada Shindhe, Nirav Khant, Vinay Pawaskar
Production Good Morning Films
Director Afshan Hussain Shaikh
Released October 2016

Awards

D&AD 2017
Product Design Innovative Product Design Graphite Pencil
Creativity for Good Advertising & Marketing Communications/Brand Wood Pencil

Credits & Description

Agency: Ogilvy & Mather, Mumbai
Client: Itc Savlon
Copywriter: Mahesh Ambaliya
Creative Director: Ramakrishnan Hariharan
Creative Director: Nishant Jethi
Director: Afshan Hussain Shaikh
Executive Creative Director: Kainaz Karmakar
Executive Creative Director: Harshad Rajadhyaksha
Production Company: Good Morning Films
Account Handler: Neha Agarwal
Account Handler: Maitree Lonare
Account Manager: Ajay Menon
Account Manager: Roshni Mohan
Creative Team: Ashok Karkala
Creative Team: Harshada Shindhe
Creative Team: Nirav Khant
Creative Team: Vinay Pawaskar
National Creative Director: Rajiv Rao
Description
Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.