Saxsofunny Design & Branding T-SHIRTS by DDB Sao Paulo


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Industry Consumer & Public services, Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Guilherme Jahara, Marcio Ribas, Wilson Mateos
Art Director Carlos Eduardo Lopes
Copywriter Gustavo Dhiel
Illustrator Renato Rentz
Released March 2011

Credits & Description

Category: Self Promotion
Advertiser: SAXSOFUNNY
Date of First Appearance: Mar 5 2011
Entrant Company: DDB BRASIL, São Paulo, BRAZIL
Chief Creative Officer: Sergio Valente (DDB Brasil)
Executive Creative Director: Marco Versolato (DDB Brasil)
Creative Director: Guilherme Jahara (DDB Brasil)
Creative Director: Wilson Mateos (DDB Brasil)
Art Director: Carlos Eduardo Lopes (DDB Brasil)
Copywriter: Gustavo Dhiel (DDB Brasil)
Illustrator: Rentz (DDB Brasil)
Media placement: t-shirts - distributed to agency professionals - March 2011

Describe the brief from the client
To create an action that could promote and give visibility to the sound production company called Saxsofunny among the creative department in advertising agencies.

Describe the challenges and key objectives
The direct mail was delivered personally to the target, without anyone having to find out more about Saxsofunny’s work. The direct mail conveys the company’s differentiated services, which produces all sorts of soundtracks.

Describe how you arrived at the final design
We produced t-shirts with the image of the outfits of famous people from the world of music such as Michael Jackson, Madonna, Freddie Mercury, Prince, and Beatles, reinforcing the idea that the company produces any soundtrack the client might need. These t-shirts were sent to VPs and creative directors in several advertising agencies in Sao Paulo.

Give some indication of how successful the outcome was in the market
The t-shirts were so successful among advertising professionals that a new batch had to be produced and distributed, which further increased the sound company’s visibility in the market.