Scholz & Friends Design & Branding ME & FRIENDS by Scholz & Friends Berlin

ME & FRIENDS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens, Wolf Schneider
Creative Director Mathias Rebmann, Florian Schwalme, Jan Pautsch, Christian Mies
Art Director Marc Ebenwaldner, Felix Roy, Mario Gorniok
Copywriter Alexander Schierl, Mateo Sacchetti
Released August 2011

Credits & Description

Category: Self Promotion
Advertiser: SCHOLZ & FRIENDS BERLIN
Product/Service: EMPLOYEE LOYALTY AND CORPORATE IMAGE
Agency: SCHOLZ & FRIENDS BERLIN
Chief Creative Officer: Martin Pross (Scholz & Friends)
Executive Creative Director: Matthias Spaetgens/Wolf Schneider (Scholz & Friends)
Creative Director: Jan Pautsch
Creative Director: Christian Mies (Scholz & Friends)
Creative Director: Florian Schwalme (Scholz & Friends)
Creative Director: Mathias Rebmann (Scholz & Friends)
Art Director: Felix Roy (Scholz & Friends)
Art Director: Marc Ebenwaldner
Art Director: Mario Gorniok
Copywriter: Mateo Sacchetti (Scholz & Friends)
Copywriter: Alexander Schierl
Account Manager: Sophie Hansen (Scholz & Friends)
Account Manager: Kilian Kapfer (Scholz & Friends)
Film Production: United Vision Entertainment Ag
Media placement: Auto Log-In App - LED Display On Scholz & Friends Agency's Entrance - 01. August 2011

Describe the brief from the client
The task was to make the employee-friendly policy of Scholz & Friends tangible and visible in an innovative way.

Describe the challenges and key objectives
In 1981, Juergen Scholz founded Scholz & Friends – a new advertising agency with a new philosophy. His idea: make every employee feel important. But how can Scholz & Friends live up to its philosophy today? And how does it become visible to every single “Friend”, client, distributor, applicant and to families.

Describe how you arrived at the final design
We invite our employees to change the agency’s name into their own. FourSquare gives them the chance to “own” the agency – by incorporating their name into the company’s logo at the front facade of the building. For example “Scholz & Friends” becomes “Heine & Friends”. It’s made possible by a Web-API, which provides communication between FourSquare and the LED-display above the entrance.

Give some indication of how successful the outcome was in the market
Until today, over 60% of all employees have been using „Me & Friends“.