Editora Positivo Design & Branding POSITIVO TEXTBOOK COVERS by Oz Design

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Oz Design
Designer Mauriicí Manfre, Paulo S. Gonçalves, Fernando Malta, Rogério Marques
Released January 2010

Credits & Description

Category: Books
Date of First Appearance: Jan 11 2010 12:00AM
Entrant Company: OZ DESIGN, Sao Paulo, BRAZIL
Design Director: Giovanni Vannucchi (Oz Design)
Designer: Fernando Malta (Oz Design)
Account Manager: Juliana Mange (Oz Design)
Designer: Rogério Marques (Oz Design)
Designer: Mauriicí Manfre (Oz Design)
Designer: Paulo S. Gonçalves (Oz Design)
Media placement: Textbook Covers - Puplic Schools - 11 Jan 2010

Describe the challenges and key objectives
The challenge of this project was to enrich in-class discussions, where textbook graphics are used as subject for debate between teachers and students. Subliminal reading elements were also incorporated, in order to stimulate students’ creativity when interpreting symbols.

Describe the brief from the client
The brief of this project was to develop the theme and the graphic concept of the textbook covers for Sistema de Ensino Positivo’s “Aprende Brasil” programme, which is focused on the Public School System.

Describe how you arrived at the final design
The design office was responsible both for creating the textbooks’ core theme and, from the selected theme - Sustainability of the Planet - to suggest 4 sub-themes to illustrate the specific covers: RECYCLING, TRANSFORMATION, LEARNING AND ENERGY. Different graphics were carefully created to give the sub-themes personality. An integrating graphic element, a central sphere, created the necessary unity so that the family of textbooks translated the proposed central theme. The entire project was thought to give strength to Positivo’s textbook covers as supporting didactic materials, helping to amplify the conceptual discussion about the symbols connected to the sustainability universe, within the classroom.

Give some indication of how successful the outcome was in the market
The graphic design contributed didactically by helping students to develop the proposed themes, creating involvement, participation and interaction, a result proven by the great acceptance of the material in the classroom by public schools.