STAR WARS: IDENTITIES BROCHURE by FREE for Science World

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STAR WARS: IDENTITIES BROCHURE

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Industry Shows, Events & Festivals, Books
Media Design & Branding
Market Canada
Agency FREE
Creative Director Krystin Royan
Art Director Valéry Goulet
Designer Michael Wichuk
Released October 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: TELUS WORLD OF SCIENCE
Product/Service: STAR WARS EXHIBIT
Agency: FREE
Creative Director: Krystin Royan (Free)
Art Director: Valéry Goulet (Free)
Copy Writer: Jon Manning (Free)
Designer: Michael Wichuk (Free)
Account Manager: Danny Israel (Free)
Media placement: Sponsorship Package - Delivered In Person - October 30, 2011

Describe the brief from the client
Telus World of Science Edmonton was selected as 1 of 2 venues in North America to present an exciting new exhibit: Star Wars: Identities – The Exhibition.

Describe the challenges and key objectives
Our challenge was to create a sponsorship package that would be impossible to ignore by organisations targeted as potential headline sponsors for the exhibition. Moreover, the package had to be customisable to suit each prospective donor.

Describe how you arrived at the final design
Our solution was to create a package every bit as engaging as the exhibition itself. Using the use of red and blue transparency sheets (a reference to the colours of light sabres featured in the movies), readers were invited to interact and unveil the dichotomy of the main characters’ identities and the epic struggle between light and dark that lies at the core of the Stars Wars saga.

Give some indication of how successful the outcome was in the market
At the time this entry was prepared, several corporations expressed interest in sponsoring the exhibition.