CENTRO CULTURAL PRAÇA DA LIBERDADE by NEW DESIGN for SECRETARIA DE ESTADO DA CULTURA DE MINAS GERAIS

CENTRO CULTURAL PRAÇA DA LIBERDADE

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency NEW DESIGN
Creative Director Landini D.f.
Designer Andrea Costa Gomes, Cristiano Faluba, Lucas Costa De Souza
Released August 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: SECRETARIA DE ESTADO DA CULTURA DE MINAS GERAIS
Product/Service: CULTURAL EXHIBITION
Agency: NEW DESIGN
Date of First Appearance: Aug 2 2010
Entrant Company: NEW DESIGN, Belo Horizonte, BRAZIL
Creative Director: Landini D.F. (New Design)
Designer: Andrea Costa Gomes (New Design)
Deseigner: Claudio Arroyo (New Design)
Designer: Cristiano Faluba (New Design)
Designer: Lucas Costa de Souza (New Design)
Media placement: Temporary Exhibition - Square - 1 august 2010 - november 2010

Describe the brief from the client
Presentation of the Praça da Liberdade Cultural Circuit, which will requalify the city’s important historic buildings as open museums.

Describe the challenges and key objectives
To communicate to the public the changes that will occur in the buildings around the square, and the history behind them.

Describe how you arrived at the final design
We´ve created a temporary exhibition about the Circuit, in 3 colourful volumes, using design, projections, interactivity and spatial experiences.

Give some indication of how successful the outcome was in the market
- Over 40,000 visits.

- Deadline of the exhibition extend x3.

- Interaction and public curiosity.

- Generation of spontaneous media.

- Reports in various newspapers, magazines and TV.

- Visitation of school groups to know the city better.