RECYCLE by Mccann Erickson Singapore

RECYCLE

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Industry Stationery
Media Design & Branding
Market Singapore
Agency Mccann Erickson Singapore
Executive Creative Director Farrokh Madon
Art Director Liong Khoon Kiat
Copywriter Vinod Savio
Producer Jacqueline Wong
Photographer Jeremy Wong
Illustrator Tan Kee Hong
Released July 2009

Credits & Description

Category: Stationery
Advertiser: SEMBCORP
Product/Service: SEMBCORP
Agency: McCANN ERICKSON SINGAPORE
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: McCANN ERICKSON SINGAPORE, SINGAPORE
Executive Creative Director: Farrokh Madon (McCann Erickson Singapore)
Art Director: Liong Khoon Kiat (McCann Erickson Singapore)
Copywriter: Vinod Savio (McCann Erickson Singapore)
Producer: Jacqueline Wong (McCann Erickson Singapore)
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrator: Tan Kee Hong (Freelancer)
Media placement: Business Card - The cards were distributed to employees, who gave them to Business Associates. - 1st August 2009

Describe the challenges and key objectives
One of the company's objectives is to spread the word of the benefits of recycling. With budgets for this being extremely scarce during the economic downturn, more cost effective and innovation methods were required.

Describe the brief from the client
To create a new brand identity that re-emphasises the benefits of recycling to customers and clients.

Describe how you arrived at the final design
Sembcorp’s new visiting cards went much further than just using recycled paper. An innovative fold created an infinite loop and gave the visiting cards four facets. Every card, in a witty, clever and creative manner, highlighted the many rewards of recycling, with the aid of illustrated short stories.

Give some indication of how successful the outcome was in the market
The cards became more than just brand identity. They became effective advertisements without any media spend. More proof that one good act leads to another.