Senient Systems Design & Branding Senient Systems, 2 by Freytag Anderson

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Senient Systems, 2

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Industry IT Solutions & Professional Networks
Media Design & Branding
Market United Kingdom
Agency Freytag Anderson
Released July 2016

Awards

Roses Creative Awards 2017
Design Identity Design Gold

Credits & Description

Agency: Freytag Anderson
Client: Senient Systems
Synopsis:
Senient Systems’ intelligent hardware solution are beautifully redefining server technology. We were invited by our client to name and brand the company. The name Senient was devised as a construct of Sentinel and Sentient, thereby creating a unique connection between brand and product. We created a minimal ‘S’ marque based on the intelligent server array and architecture. This was supported by a series of 3D visualisations, utilitarian typography and neutral colour palette.The stark identity system informed the products design, system LED lighting and ventilation grids. It was executed across a suite of print and screen applications including; technical documentation, communication tools and stationery.