SenseTeam Design & Branding BIG BUSINESS 3 BOOK by SenseTeam

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market China
Agency SenseTeam
Designer Hei Yiyang, Wang Xiaomeng
Released March 2010

Credits & Description

Category: Books
Advertiser: SENDPOINTS
Product/Service: TOOL BOOK
Date of First Appearance: Mar 10 2010
Entrant Company: SENSETEAM, Shenzhen, CHINA
Creative Director: Hei Yiyang (SeneseTeam)
Art Director: Hei Yiyang (SeneseTeam)
Designer: Hei Yiyang (SeneseTeam)
Designer: Wang Xiaomeng (SeneseTeam)
Illustration: Hei Yiyang (SeneseTeam)
Illustration: Wang Xiaomeng (SeneseTeam)
Typeface: Hei Yiyang (SeneseTeam)
Typeface: Wang Xiaomeng (SeneseTeam)
Media placement: Book - Design Book Shop - 10/03/2010

Describe the brief from the client
“BIG BUSINESS 3” gathers annual report designs from the top 500 brands worldwide. We express the philosophy of life behind “BIG BUSINESS 3” with unique art form and innovative visual design. Thus, our readers could have a better understanding of what the book aimed to say.

Describe the challenges and key objectives
In the early stage of the process, we analysed the relationship between wealth and human beings. Eventually, our team came out with a book collaged by money. It was quite a challenge for us to use money and make lively expressions of people.

Describe how you arrived at the final design
The whole book is collaged by money, combining faces, wealth and book design. It provides a new visual for people to see books from another angle, and to rethink the influence of ‘money’ and ‘desire’ on people.

Give some indication of how successful the outcome was in the market
We promoted this book via traditional media, such as posters and outdoor advertisements. Other new methods were also applied. For example, we took part in the ‘Butterfly Effects’ exhibition in Shenzhen He Xiang Ning Art Museum with “BIG BUSINESS 3”. By transforming the book into installation art, we broke its limitation. It had deep influences on Great China, and infused new energy into Chinese culture.