SERIE A STORE by HERBURG WEILAND for SERIE A

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SERIE A STORE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency HERBURG WEILAND
Released May 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: SERIE A
Product/Service: SERIE A FASHION STORE
Agency: HERBURG WEILAND
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: HERBURG WEILAND, Munchen, GERMANY
Creative Direction: Tom Ising (Herburg Weiland)
Creative Direction: Martin Fengel (Herburg Weiland)
Art Direction: Stephanie Ising (Herburg Weiland)
Concept/Text: Christopher Romberg (Yadastar)
Media placement: Corporate Design - Shop, Mailing, Posters - 1.5.2009

Describe the challenges and key objectives
We tried to find a way to communicate fashion apart from the usual images like runway, productshots etc.

Describe the brief from the client
Seria A, a small but celebrated Munich fashion store sells designers like Maison Martin Margiela, APC, Kitsune, Raf Simmons and Hussein Chalayan among others. Task was to develop a corporate design, flyer, poster etc.

Describe how you arrived at the final design
This publication distinguishes itself from other fashion brands. We created a concept of fun and Dadaistic pictures in striking red having seemingly no connection to the fashion labels displayed in the store.

Give some indication of how successful the outcome was in the market

This strong corporate identity transformed Serie A into a unique and very successful store in Munich.