CONEXÕES DO NOVO PANORAMA GRÁFICO by RICO LINS + STUDIO for SESCSP

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CONEXÕES DO NOVO PANORAMA GRÁFICO

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency RICO LINS + STUDIO
Creative Director Rico Lins
Released September 2009

Credits & Description

Category: Posters
Advertiser: SESCSP - THE SOCIAL SERVICE OF COMMERCE
Product/Service: EXHIBITION
Agency: RICO LINS + STUDIO
Date of First Appearance: Sep 24 2009 12:00AM
Entrant Company: RICO LINS + STUDIO, São Paulo , BRAZIL
Creative Director: Rico Lins (Rico Lins + Studio)
Graphic Designer: Amanda Dafoe (Rico Lins + Studio)
Art Assistant: Rafael Carozzi (Rico Lins + Studio)
Executive Producer: Luciana Meili (Giro - consultoria em projetos culturais)
Executive Producer Assistant: Laura Maringoni (Giro - consultoria em projetos culturais)
Curator: Christelle Kirchstetter (- graphisme et éditions)
Media placement: Temporary Exhibition - SESC Pompeia Sao Paulo, Brazil - 24.09.2009>29.11.2009

Describe the challenges and key objectives
The poster should emphasise at the same time the connection, the exchange and the multiplicity of graphic expressions in both Brazil and France in a balanced, efficient and fresh way. It should be bi-lingual and both countries and their participant groups treated equally, although clearly differentiated. The poster should also portray informations as a complete list of bi-national participants, project sponsors and institutional partners' logos.

Describe the brief from the client
Create a poster to announce and celebrate the event that represented Graphic Design in the "Year France-Brasil 2009". "Connexions/Conexões" was conceived around the idea of "graphisme d'auteur"(or "authoral graphic design"), gathering 10 new talents from Brazil and 10 from France in a 800m2 exhibition/installation at SESC Pompeia-S.Paulo along with a series of workshops, lectures and creative encounters.

Describe how you arrived at the final design
An universal sign for exchange and multiplication, the "X" functions as a link between France and Brazil. Upper case "X" stands for "10", reinforcing the 10X10 creative encounter idea. Typefaces are a vernacular Brazilian woodcut letterpress and a digital hybrid mix of computer system typefaces reflecting multiples technological inputs of the event. Vivid colours represents contemporary graphic landscape. Reinforcing the idea of a balanced exchange, designer took advantage of symmetry allowing posters to be hung upside-down. Participant and institutions logos are freely distributed and connected over the entire surface. Untrimmed poster borders maintaining documental feeling to emphasise processes rather than final products.

Give some indication of how successful the outcome was in the market

By its size (176cm X 120cm) and strong colours it was largely used as a signage element in the show and was a starting point of a whole communication system, being very easily identified throughout the event. Besides its primary diffusion purposes, it was a custom, small series 5-colour silkscreen print by French printer Lézard Graphiques that was given to the participants and partners as a promotional piece in both France and Brazil.