Paras Pharmaceuticals Design & Branding SPIKES by Contract Advertising India

SPIKES

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Industry Hair Care
Media Design & Branding
Market India
Agency Contract Advertising India
Associate Creative Director Gurdev Singh Sidhu
Executive Creative Director Nima Dt Namchu
Designer Mukesh Jagoorie
Released September 2010

Credits & Description

Category: Point of Sale
Advertiser: PARAS PHARMACEUTICALS
Product/Service: SET WET
Agency: CONTRACT ADVERTISING INDIA
Date of First Appearance: Sep 5 2010
Entrant Company: CONTRACT ADVERTISING INDIA, Gurgaon, INDIA
Associate Creative Director: Gurdev Singh Sidhu (Contract Advertising (India))
Executive Creative Director: Nima DT Namchu (Contract Advertising (India))
Chief Creative Officer: Ravi Deshpande (Contract Advertising (India))
Sculptor: Dhiraj Kumar (Dhiraj Kumar)
Graphic Designer: Hemant Kumar (Contract Advertising (India))
Production Manager: Jasveer Singh (One Event)
Designer: Mukesh (Rasiya Die Makers)
Media placement: Tubes And Display Unit - Cosmetic And Pharmaceutical Stores - 10 August
Media placement: Tubes and Display Unit - Beauty Saloons - 28 August

Describe the brief from the client
The client launched a new styling gel, Set Wet Spikes and wanted us to create an identity and place for the brand in the cluttered market of hair gels.

Describe the challenges and key objectives
To help SET WET SPIKES styling gel stand apart in the crowd of styling gels.

Describe how you arrived at the final design
Keeping the benefit and application of the product as the fundamental of design, we came out with a simple, effective and modern packaging, supported by a display unit.

Give some indication of how successful the outcome was in the market
In just 2 weeks, SET WET styling gel became the most asked for styling gel in the markets where the activity was carried out. Along with hair, sales figures rose by 17%.