SOFT ON DEMAND SUPPLEMENT by SOFT ON DEMAND, Tokyo for SOFT ON DEMAND

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SOFT ON DEMAND SUPPLEMENT

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Industry Health & Pharmaceuticals
Media Design & Branding
Market Japan
Agency SOFT ON DEMAND, Tokyo
Designer Masaru Ishiura
Released March 2010

Credits & Description

Category: Toiletries & Pharmaceuticals
Advertiser: SOFT ON DEMAND
Product/Service: SEXUAL HEALTH SUPPLEMENT
Agency: SOFT ON DEMAND
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: SOFT ON DEMAND, Tokyo, JAPAN
Entry URL: http://www.sodlifestyle.com
Designer: Masaru Ishiura (Tgb Design.)
Media placement: Supplement Package - Pharmacy, Variety Shop - 10 March 2010
Media placement: Supplement Case - Pharmacy, Variety Shop - 10 March 2010

Describe the challenges and key objectives
The challenges and key objects are to design the package for a product no one has ever tried out before and to make consumers feel safe taking it. We believe that the shining surface of the case gives you the impression of something ‘NEW’. The sliding lid and the cross shaped hole can be associated with ‘SAFE’ and ‘PLUS’.

Describe the brief from the client
Brief from the client is to design the package which changes the image of supplements for men’s sexual performance.

Describe how you arrived at the final design
Based on 'safe' and 'attractive' for those who need this type of supplement, we finally have created this design which no one has ever seen before. This is very important for this product because our intention is to change the prejudice about men's sexual supplements.

Give some indication of how successful the outcome was in the market
Not released yet.