OUT OF RESPECT FOR YOU, PAPER by FREIE RADIKALE Werbung for Heidelberger Druckmaschinen

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OUT OF RESPECT FOR YOU, PAPER

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Industry Business equipment & services
Media Design & Branding
Market Germany
Agency FREIE RADIKALE Werbung
Creative Director Paul A. Wagner, Karlheinz Muller
Released August 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: HEIDELBERGER DRUCKMASCHINEN
Product/Service: SHEETFED OFFSET PRESSES
Agency: FREIE RADIKALE Werbung
Date of First Appearance: Aug 6 2010
Entrant Company: FREIE RADIKALE Werbung, München, GERMANY
Creative Director: Karlheinz Müller (Freie Radikale Werbung)
Creative Director: Paul Wagner (Freie Radikale Werbung)
Translator: Ross M. Benjamin (RMB Translations)
Managing Director: Claudia Geyer (G2 Litho)
Media placement: Direct Mailing - Mailings Distributed To Exclusive Big Size Print Shop Owners All Over The World - August 6, 2011

Describe the brief from the client
The assignment was to produce a high-class image brochure for Heidelberger Druckmachinen AG which should be sent to a small and highly exclusive clientele. Topic: the most important partner for the world market leader - paper.

Describe the challenges and key objectives
Creative guideline: maximum formal reduction while at the same time communicating leadership in technology.

Describe how you arrived at the final design
Not even one letter is printed within the 28-page brochure. The copy was set by means of laser press cut and laser engraving. The brochure is made of high class Gmund paper. The booklet is handmade using thread stitching. The dimensions are 20 cm per 20 cm.

Give some indication of how successful the outcome was in the market
Heidelberg Druckmaschinen AG had a very positive feedback by the very exclusive, international clientele of big size print shop owners.