Abu Dhabi Authority For Culture And Heritage Design & Branding SHEIKH ZAYED GRAND MOSQUE by Shawati

SHEIKH ZAYED GRAND MOSQUE

Pin to Collection
Add a note
Industry Books
Media Design & Branding
Market United Arab Emirates
Agency Shawati
Released March 2011

Credits & Description

Category: Design Photography
Advertiser: ABU DHABI AUTHORITY FOR CULTURE AND HERITAGE
Product/Service: SHEIKH ZAYED GRAND MOSQUE
Agency: SHAWATI
Managing Director: Sabah Al Abbasi (Shawati')
Chief Creative Director: Sabah Al Abbasi (Shawati')
Project Coordinator: Abdallah Al Shami (Shawati')
Project Manager: Laila Al Abbasi (Shawati')
Advertising Manager: Gwendolyn Dias (Shawati')
Media placement: Book - Book Fairs And Stores - March 2011
Describe the brief from the client
The brief was to create a VIP limited edition bilingual book that presents in pictorial form both a general survey and a detailed analysis of the Sheikh Zayed Grand Mosque, one the most iconic landmarks in modern Islamic architecture. It houses the world’s fourth largest hand woven carpet and largest Swarovski-crystal chandelier.
The audience is affluent collectors of luxury coffee tables books.
Describe the challenges and key objectives
To translate the Mosque spacial experience, and the interaction with the senses and the architecture of the mosque into print. To take the reader into a rich visual tour of the mosque, by highlighting its design intricacies through the marriage of opulence and simplicity, and portray the vision of Sheikh Zayed.
Describe how you arrived at the final design
We created a visual journey by drawing inspiration from the 5 pillars of Islam and from the 5-pointed star concept that resonates throughout the interior and exterior of the mosque structure. The book takes the reader into a rich visual tour of the mosque, highlighting its design intricacies through the marriage of opulence and simplicity, eventually creating an iconic landmark that represents not only the essence of traditional and contemporary Islamic architecture, but also reflects the vision of a great leader for a deeply religious and heritage-rooted nation.
Give some indication of how successful the outcome was in the market
The book was adopted by the government of Abu Dhabi as one of the official gifts to be presented to other Heads of States and official dignitaries. It is on display at the Sheikh Zayed Grand Mosque library and is now considered by the public as the ultimate high-end image reference source and information on the mosque.