Sherwin Williams Design & Branding The Ronseal Colouring Book, 7 by BJL Manchester

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The Ronseal Colouring Book, 7

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Industry Paints, Paint Brushes, Adhesives
Media Design & Branding
Market United Kingdom
Agency BJL Manchester
Released July 2016


Roses Creative Awards 2017
MISC Direct Mail Gold
MISC Low Budget Gold

Credits & Description

Agency: Bjl
Client: Sherwin Williams
DIY’s not something most people want to take any interest in, which is difficult when you’re promoting Ronseal One Coat Fence Life.
We decided to get people to take notice by combining Ronseal’s trademark straight-talking humour with the current trend of mindfulness, as seen through the popularity of adult colouring books. However this time you’re colouring nothing but a fence.
Reminding people that when you have to paint that fence, Ronseal is the best way to get it over with because it ‘Does Exactly What It Says On The Tin’.