Wimco Design & Branding ICONIC 3 by DDB Mudra Group Mumbai

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ICONIC 3

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Industry Household maintenance & pet products
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Illustrator Manish Darji
Released April 2011

Credits & Description

Category: Illustration
Advertiser: VOLKSWAGEN
Product/Service: VW BEETLE
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Dec 31 2010
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Creative Head: K.B. Vinod (Mudra Communications)
Art Director: Manish Darji (Mudra Communications)
Illustrator: Manish Darji (Mudra Communications)
Copy: Akhilesh Bagri (Mudra Communications)
Media placement: Print - Newspaper - 25/12/2010
Media placement: Print - Newspaper - 31/12/2010
Media placement: Print - Newspaper - 31/12/2010
Media placement: Poster - Malls - 31/12/2010
Media placement: Poster - Showrooms - 01/01/2011
Media placement: Poster - Malls - 01/01/2011

Describe the brief from the client
Create posters to reinforce the iconic status of Volkswagen Beetle.

Describe the challenges and key objectives
How does one tell people how famous the beetle is?

Let them learn it on their own.

Describe how you arrived at the final design
Volkswagen Beetle is an Iconic car and the posters were designed to reinforce this fact in an engaging way. These posters become an interactive mind-game as the audience gets hooked on to identify various iconic images.

Give some indication of how successful the outcome was in the market
The posters became as famous as the Beetle. Everyone recognized the Beetle. Brand equity scores showed a 63% rise in post-campaign research among the target audience.