Wimco Design & Branding SPARK by DDB Mudra Group Mumbai


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Industry Household maintenance & pet products
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Creative Director Deepak Singh Dogra
Copywriter Sneha Mirgal
Released April 2011

Credits & Description

Category: Posters
Advertiser: WIMCO
Date of First Appearance: Apr 30 2011
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Creative Head: K.B. Vinod (Mudra Communications)
Creative Director: Deepak Singh (Mudra Communications)
Art Director: Sneha Mirgal (Mudra Communications)
Illustration: Sneha Mirgal (Mudra Communications)
Copywriter: Sneha Mirgal (Mudra Communications)
Media placement: Poster - Shops - 01/12/2010
Media placement: Poster - Malls - 06/03/2011
Media placement: Poster - Supermarkets - 06/02/2010
Media placement: Print - Newspapers - 30/04/2011
Media placement: Print - Newspapers - 30/04/2011
Media placement: Print - Newspapers - 30/04/2011

Describe the brief from the client
Create posters to reinforce heritage of Ship Matchsticks.

Describe the challenges and key objectives
To make a matchbox into a famous brand and into a brand worth talking about.

Describe how you arrived at the final design
Images were painted on to paper with fire.

First image portrays Dandi March of 1930, an iconic moment when Gandhi walked to Dandi in nonviolent protest against British salt monopoly . This act triggered a nationwide 'civil disobedience movement'
Other images portray Mahatma Gandhi and Bhagat Singh. Gandhi's ideas of nonviolent protest and civil disobedience lead to a free India. Another iconic freedom fighter Bhagat Singh threw a bomb into British assembly - a symbolic gesture, without injuring anyone. His martyrdom fuelled Indian youth and Indian freedom movement.

Translation of copy: A spark can start a wildfire.

Give some indication of how successful the outcome was in the market
Brand recall went up by 112% and Ship matchbox became the most recalled matchbox brand.