MANNEQUIN by BENDITO DESIGN for Olympikus

MANNEQUIN

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency BENDITO DESIGN
Creative Director Carolina D'avila
Designer Marcio Gonçalves
Producer Beatrice Genta
Released March 2009

Credits & Description

Category: Point of Sale
Advertiser: OLYMPIKUS
Product/Service: SHOES AND SPORTS RELATED PRODUCTS
Agency: BENDITO DESIGN
Date of First Appearance: Mar 9 2009 12:00AM
Entrant Company: BENDITO DESIGN , Porto Alegre, BRAZIL
Chief Executive Officer: Patricia Kraemer (Bendito Design)
Creative Director: Carolina Dávila (Bendito Design)
Designer: Marcio Gonçalves (Bendito Design)
Architect: Simone Tonelotto (Bendito Design)
Account Manager: Paula Raymundo (Bendito Design)
Account Manager Assistant: Fernanda Farias (Bendito Design)
Producer: Beatrice Genta (Bendito Design)
Client: Marcio Callage (Olympikus)
Media placement: Mannequim - Lojas Centauro - March 2009
Media placement: Mannequim - Lojas Santinni - March 2009
Media placement: Mannequim - Lojas World Tenis - March 2009

Describe the challenges and key objectives
Develop an amazing mannequin display for Olympikus brand. - The mannequim should have the Olympikus personality. - No other brand could take possession of the mannequins. - Integrate the mannequin concept with the POP Campaign for 2009. - The mannequim should be articulated and arranged in different positions.

Describe the brief from the client
Olympikus wanted to innovate leading to POP a mannequin with brand personality in a way that no other brand could draw so much attention in the window or in the center of the store. The idea was to innovate in the mannequin display differentiating itself from other players, integrating the concept of the brand and the attributes of technology and design. No other sports brand has its own mannequin, usually the clothing mannequins are set out in the shops.

Describe how you arrived at the final design
The starting point was a combination of visual impact, brand equity and brand identity. The bold design starts with the construction of the body, with longitudinal sections of the members, formed by a sequence of acrylic sheets. The articulations by metal pins allow the retailers to display several different sportive positions for the mannequin. The use of acrylic, material of high investment, values the piece and with its transparency and brightness suggests technology – an attribute that is increasingly present at sporting goods POPs and that communicates directly with the concept of the POP kit developed for Olympikus.

Give some indication of how successful the outcome was in the market
There was big demand amongst the shop tenants to obtain this display, once they were sure of its impact and allure, drawing the attention of consumers to Olympikus products.