SHARPSHOOTER by Monday for THAI TACTICAL SHOOTING CLUB

SHARPSHOOTER

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Industry Colleges, Universities & Education Centers, Stationery
Media Design & Branding
Market Thailand
Agency Monday
Art Director Wiboon Leepakpreeda, Trisith Arreevong
Copywriter Passapol Limpisirisan, Ingkarasm Techotantiphat
Released September 2009

Credits & Description

Category: Stationery
Advertiser: THAI TACTICAL SHOOTING CLUB
Product/Service: SHOOTING SCHOOL
Agency: MONDAY
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: MONDAY, Bangkok, THAILAND
Creative Director: Passapol Limpisirisan (Monday)
Creative Director: Wiboon Leepakpreeda (Monday)
Copywriter: Ingkarasm Techotantiphat (Monday)
Copywriter: Passapol Limpisirisan (Monday)
Art Director: Trisith Arreevong (Monday)
Art Director: Wiboon Leepakpreeda (Monday)
Media placement: Name Card - Thai Tactical Shooting School - 01/09/009 - 31/12/2009

Describe the challenges and key objectives
Gun shooting is getting more popular in Thailand, hence more and more gun shooting schools are set up. So we needed to create something outstanding and also differentiate us from competitors with the communication strategy "Thai Tactical Shooting Club...WE TEACH YOU TO BE A SHARPSHOOTER".

Describe the brief from the client
Thai Tactical Shooting Club, the gun shooting school, needed to create something outstanding and also differentiate itself from competitors through its business card.

Describe how you arrived at the final design
The concept of Thai Tactical Shooting Club business card is that it's designed as a "Right on Targets Business Card". It contains 4 designs in 1 set of shooting targets, illustrated as a beer bottle, an apple, a can and a bird. The Business card will be shot by a bullet to communicate the target group right to the point.

Give some indication of how successful the outcome was in the market
There's a lot of newcomer members who registered during the distribution period of Thai Tactical Shooting Club business card.