SHOES FIRST by SHOW-MIND ADVERTISING for SHOWES

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SHOES FIRST

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Industry Shoes
Media Design & Branding
Market China
Agency SHOW-MIND ADVERTISING
Executive Creative Director Guoting Sun
Creative Director Xuelin Zhou, Guoting Sun、xuelin Zhou、shuai Guo
Copywriter Mingzhao Fu
Photographer Yingzi Jiang
Released February 2012

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: MANGO TRADE
Product/Service: MANGO TRADE
Agency: SHOW-MIND ADVERTISING
Chief Creative Officer: Yuncong Yin (Show-Mind Co.)
Executive Creative Director: Guoting Sun (Show-Mind Co.)
Creative Director: Xuelin Zhou (Show-Mind Co.)
Creative Director: Shuai Guo (Show-Mind Co.)
Copywriter: Mingzhao Fu (Show-Mind Co.)
Account Manager: Wanghui Wang (Show-Mind Co.)
Photographer: Yingzi Jiang (Show-Mind Co.)
Media placement: Paper Handbag - Brand Specialized Store - 10 February 2012

Describe the brief from the client
Showes is a new shoe production enterprise in Hunan, China and its product are intended for young fashionable white-collar types. Showes considers shoes as the most important part of dress and Showes First is its unique brand diffusion.

Describe the challenges and key objectives
As a new brand in market, Showes needs to let people know its brand image in a short time.

Describe how you arrived at the final design
Models are required to look up while the photographer is shooting, and we placed the part showing the shoes on the top part of the picture when designing.

Give some indication of how successful the outcome was in the market
The advertisement drew great attention and caused social discussion in a month after its launch. What’s more, the diffusion Showes First and the brand Showes are being widely spread.