REBRANDING RIBSILK by COMMGROUP BRANDING for RIBSILK

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REBRANDING RIBSILK

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released November 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: RIBSILK
Product/Service: SILKED CLOTHING
Agency: COMMGROUP BRANDING
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
Designer: Rodrigo Faustino (Commgroup)
Designer: Marcelo Tomaz (Commgroup)
Planner: Daniel Calil (Commgroup)
Design Assistant: Thais navarro (Commgroup)
Design assistant: Fabio nascimento (Commgroup)
Media placement: new id materials - in the house - 01/12/2009
Media placement: panels - midia outdoor in the city - 01/12/2009
Media placement: introduce new brand materials - mailing to all customers and prospects - 01/12/2009

Describe the challenges and key objectives
The symbols of the old logo are very recognisable to existing customers, but a new generation of customers doesn't like it. The aim was make a redesign it without breaking the historical relationship with its old customers.

Describe the brief from the client
Redesign the brand with the same elements, but making it more current.

Describe how you arrived at the final design
1st, naming without a trace, making it more easy and nice to see. The colour was changed for one with more lightness, with a smooth symbol with the letters L and K, making it smart for a new brand image.

Give some indication of how successful the outcome was in the market
No rejection from the old customers and nice reception from a new generation customers.