Sincelo Design & Branding Sincelo, 11 by This is Pacifica

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Sincelo, 11

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Industry Ice cream & Cold desserts
Media Design & Branding
Market Portugal
Agency This is Pacifica
Released November 2015


ADCE Awards 2016
Design & Craft Graphic Design Silver

Credits & Description

Agency: This is Pacifica
Client: Sincelo
Country: Portugal
Design and Art Direction This is Pacifica
Motion design Tiago Campeã
Since its opening in 1980, Sincelo produces in Rua de Ceuta shop the real ice cream of Porto.
In 2015, as Porto becomes an international tourism destination, new ice cream shops and more options appear. It became important to create a new life cycle, restore the brand and its legacy, giving a new graphic and visual breath to product excellence. (James Oliver tasted, praised and promoted them in his magazine). The rebranding of the brand respects and enhances the essence of the visual universe of a dated mood, making it classic and unusual.
The identity, typographically recovers a certain temporality stylistic and exploits a unique abstract and figurative imaginary, open to interpretation. The monochrome logo and multiple dimension illustrations create a rich set of coloured contrasts, applied in space (where hand-painted murals were created), the packaging, the postals, posters and motion design.