SMAP SOTTO KYUTTO by Tugboat for Victor Entertainment

SMAP SOTTO KYUTTO

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Tugboat
Art Director Kengo Kato
Copywriter Norihisa Dohmen
Designer Jun Goto, Takatoshi Miyazaki
Released August 2009

Credits & Description

Category: Clothing, Sports, Leisure & Recreation
Advertiser: VICTOR ENTERTAINMENT
Product/Service: SMAP
Agency: TUGBOAT
Date of First Appearance: Aug 26 2009 12:00AM
Entrant Company: TUGBOAT, Tokyo, JAPAN
Art Director: Kengo Kato (Tugboat)
Copywriter: Norihisa Dohmen (Tugboat)
Designer: Takatoshi Miyazaki (Tugboat)
Designer: Jun Goto (Tugboat)
Media placement: CD Album Jacket - CD Album Jacket - 26 August 2009

Describe the challenges and key objectives
We symbolised the songs message in this design, for people to immediately see what the song is about by just looking at the album cover.

Describe the brief from the client
The objective was to design an album cover of the new song which the artist made to cheer up people in current depression. Targeting all music lovers who seek for heartwarming support. The title of the song translates as 'Tenderly but surely'.

Describe how you arrived at the final design
Because of time like this, we wished people to stay close and care for each other.

Give some indication of how successful the outcome was in the market
Album sold 105,000 copies on the 1st week, became #1 single of Oricon music chart.