Smirnoff Design & Branding Smirnoff Peppermint Twist by Design Bridge Limited

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Smirnoff Peppermint Twist

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Industry Vodka
Media Design & Branding
Market United Kingdom
Agency Design Bridge Limited
Creative Director Asa Cook
Designer Rebecca Clarke
Released January 2016


D&AD Awards, 2016
Packaging Design Luxury Packaging Design Wood Pencil

Credits & Description

Agency: Design Bridge
Client: Diageo
Creative Director: Asa Cook
Design Director: Sam Cutler
Designer: Rebecca Clarke
Print Director: David Clabon
Production Manager: Talitha Watson
Senior Designer: Gavin Daniels
Design Agency: Design Bridge
Brand Director (Client): Laura Strusiewicz
Brand Manager (Client): Susanne Wild
Diageo asked us to design the packaging for Smirnoff Peppermint Twist, a limited edition peppermint flavoured vodka for the US market. Inspired by the colours and peppermint flavour associated with the festive winter season, we wrapped the entire bottle up in striking premium red and white stripes and added a twist of cool peppermint green. To emphasise the flavour, scented inks release a mouth-watering scent of peppermint when scratched, adding a sense of novelty that's fitting for this time of year. The white scented ink has a frost-like texture which adds to the tactility of the bottle.