Hemant Achrekar Design & Branding SNAKE RESCUER by Joshbro Communications

SNAKE RESCUER

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Industry Public Safety, Health & Hygiene
Media Design & Branding
Market India
Agency Joshbro Communications
Copywriter Soham Chatterjee
Typographer Vijayan Acharya
Illustrator Ravindra Joshi, Mahesh Nevarekar
Released September 2010

Credits & Description

Category: Charities & Not For Profit
Advertiser: HEMANT ACHREKAR
Product/Service: SNAKE RESCUE
Agency: JOSHBRO COMMUNICATIONS
Date of First Appearance: Sep 1 2010
Entrant Company: JOSHBRO COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer/Art Director: Uday Parkar (Joshbro Communication)
Copywriter: Soham Chatterjee (Joshbro Communication)
Typographer: Vijayan Acharya (Joshbro Communication)
Illustrator: Ravindra Joshi (Joshbro Communication)
Illustrator: Mahesh Nevarekar (Joshbro Communication)
Account Director: Narendra Joshi (Joshbro Communication)
Media placement: Stationary - Animal rights groups, environment-related forums, nature lovers and residential - 1st September 2010

Describe the brief from the client
The brief was to create a corporate identity for Hemant Achrekar (snake rescuer) in a creative way to spread awareness, with a purpose to reduce the killing of snakes. The target audience is anyone who stands a chance to encounter snakes.

Describe the challenges and key objectives
The challenge was communicating to people, in an interesting manner, certain facts about these serpents and to clear misconceptions about them. This in turn would prevent various species of snakes from becoming extinct, and protect their ecology.

Describe how you arrived at the final design
While designing we found the snake's forked tongue and hood to be an interesting element of the snake's personality - which we used to startling effect in both the covers of the letterhead as well as the visiting card. The card itself, because it needed to be informative, resembles the undulating body of a snake - which again, is replicated in the long copy of the letterhead on the right hand side.

Give some indication of how successful the outcome was in the market
Visiting cards and information on the letterheads were distributed to various animal rights groups, environment-related forums and nature lovers - besides direct distribution at residential localities bordering national parks and in semi-urban and rural suburbs. This resulted in increase in calls per week after a sighting by 200% as compared to before this exercise. And during the peak of the monsoon, up to 5 calls a week.

The outcome besides increase in number of calls - human lives saved, snakes returned unharmed to their natural habitats, and a society more educated about snakes and their preservation in general.