Snam Design & Branding LA FABBRICA DEL CALORE CALENDALIBRO - THE HEAT FACTORY CALENDARBOOK by TBWA\ Milan

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LA FABBRICA DEL CALORE CALENDALIBRO - THE HEAT FACTORY CALENDARBOOK

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Industry Raw Materials & Minerals
Media Design & Branding
Market Italy
Agency TBWA\ Milan
Executive Creative Director Nicola Lampugnani, Paolo Troilo - Francesco Guerrera
Art Director Marco Bertolini
Copywriter Anna Palama
Producer Federico Fornasari
Illustrator Santiago Agustin Montiel
Released December 2010

Credits & Description

Category: Calendars
Advertiser: SNAM
Product/Service: SNAM RETE GAS
Agency: TBWA\ITALIA
Date of First Appearance: Dec 16 2010
Entrant Company: TBWA\ITALIA, Milan, ITALY
Executive Creative Director: Francesco Guerrera (TBWA\ITALIA)
Executive Creative Director: Nicola Lampugnani (TBWA\ITALIA)
Art Director: Marco Bertolini (TBWA\ITALIA)
Copywriter: Anna Palama (TBWA\ITALLIA)
Producer: Federico Fornasari (TBWA\ITALIA)
Account Director: Giada Pelosi (TBWA\ITALIA)
Account Manager: Valentina Muzzana (TBWA\ITALIA)
Illustrator: Santiago Agustin Montiel (AGENCE LES ILLUSTRATEURS)
Media placement: Calendar - 45,000 Copies Delivered By Mail - 16 December 2010

Describe the brief from the client
Snam is the main Italian society for the transport of natural gas.
We were asked to create the 2011 Snam corporate calendar.

Describe the challenges and key objectives
Describing Snam’s activity: take natural gas across Italy, to heat Italian houses.
Tell Snam’s commitment in renewable energies field.

Describe how you arrived at the final design
Since natural gas is a renewable energy, we created a renewable calendar.
During the year it can be used as a calendar, but it is also an illustrated book, that describes the transport process of Natural Gas in Italy.
The main character , a kid, tell us about Natural Gas system.
Through 6 illustrations and a tale we see pipes, gas stations, and the whole natural gas system, re-edited by his imagination.

Give some indication of how successful the outcome was in the market
The calendar was presented to Snam’s board and to the public with an happening in Poldi Pezzoli Museum, Milan.
The spectators really enjoyed the calendar, their illustrations and the tactile effects.
They appreciated the opportunity to read and flip through the pages of the calendar as it was a book.
Afterwards the calendar was sent by mail to 45.000 people.