SOCIAL ENERGY by Senseteam Shenzhen for THE OCT ART & DESIGN GALLERY

SOCIAL ENERGY

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding
Market China
Agency Senseteam Shenzhen
Designer Hei Yiyang, Liu Zhao, Wang Xiaomeng, Huang Muqiu
Photographer Liang Rong
Released April 2009

Credits & Description

Category: Typography
Advertiser: THE OCT ART & DESIGN GALLERY
Product/Service: SOCIAL ENERGY EXHIBITON
Agency: SENSETEAM
Date of First Appearance: Apr 10 2009 12:00AM
Entrant Company: SENSETEAM, Shenzhen, CHINA
Creative Director: Hei Yiyang (SenseTeam)
Designer: Hei Yiyang (SenseTeam)
Designer: Liu Zhao (SenseTeam)
Designer: Wang Xiaomeng (SenseTeam)
Designer: Huang Muqiu (SenseTeam)
Typography Designer: Hei Yiyang (SenseTeam)
Typography Designer: Wang Xiaomeng (SenseTeam)
Typography Designer: Liu Zhao (SenseTeam)
Photographer: Liang Rong (Liang Rong Photograph)
Media placement: Typography - shenzhen - 10/04/2009
Media placement: Poster - shenzhen - 10/04/2009
Media placement: Outdoor Signage - shenzhen - 10/04/2009
Media placement: Environment - shenzhen - 10/04/2009
Media placement: Space - shenzhen - 10/04/2009

Describe the challenges and key objectives
“Social Energy—Contemporary Communication Design from the Netherlands” starts with research on Netherlands’ contemporary communication design. It is proceeding with its touring activities in Chengdu, Beijing, Shenzhen and Shanghai. The top and explorative designers of the exhibition demonstrate the great transformation of Netherlands’ design, European design and the changes from graphic design to communication design. It’s a huge challenge to employ the unique visual language to promote the gallery and to enrich the exhibition and the society.

Describe the brief from the client
It promotes that the OCT Art&Design Gallery is the new gallery for design, makes design as a social issue and provides people with communication platform. It’s unique and memorable for the Social Energy Exhibition Shenzhen station.

Describe how you arrived at the final design
The environmental design of “Social Energy” (Shenzhen) employs the characteristic of hexagon on the OCT Art&Design Gallery’s outer wall. We design a unique typeface by integrating the energy structure of a tiny molecule. It shows the gallery’s image and explain the process of energy accumulation with huge red, white and blue gas-filling devices, leading audiences to a sumptuous design feast.

Give some indication of how successful the outcome was in the market
We combine the concept - 'social energy' raised by the client and the present the condition of design in Shenzhen and call for graphic designers, environmental designers, architects and design lovers to this exhibition. We discuss to enrich the exhibition and deeply influence Shenzhen designers and the society. We recode the whole event and share it with others on the Internet.