Soda Promotion Design & Branding BOTTOMLESS SODA FONT by Ireland Davenport

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market South Africa
Agency Ireland Davenport
Executive Creative Director John Davenport, Philip Ireland
Released November 2011

Credits & Description

Category: Advertising Typography
Product/Service: SODA PROMOTION
Senior Art Director: Natalie Urban (Ireland/Davenport)
Executive Creative Director: Philip Ireland (Ireland/Davenport)
Executive Creative Director: John Davenport (Ireland/Davenport)
Media placement: Poster - Fast Food Store - 21 November 2011

Describe the brief from the client
We were asked to produce a promotional poster for a Bottomless Soda Promotion. The visual element was key to draw people in and clearly communicate the nature of the campaign.

Describe the challenges and key objectives
The poster information needed to be updated regularly with new prices and the campaign name, and be conceptually driven at the same time.

Describe how you arrived at the final design
We decided to design a new typeface for the posters. We were able to then change the information rather easily from poster to poster depending on language and price. The letters in the typeface all look like upside down soda glasses pouring out an endless stream of soda. The letters themselves described the entire concept for the campaign.

Give some indication of how successful the outcome was in the market
The posters were well received in the market.