Sol Design & Branding SOL OUTER BOX - PORTAL TO THE SUN by Vbat

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Industry Beers and Ciders
Media Design & Branding
Market Netherlands
Agency Vbat
Creative John Comitis, Martijn Doolaard
Released April 2012

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: HEINEKEN
Product/Service: SOL
Agency: VBAT
Global Manager SOL: Vicente Cortina (Heineken)
Brand Director: Eugene Bay (VBAT)
Creative: John Comitis (VBAT)
Creative: Martijn Doolaard (VBAT)
Account: Susanne Leydes (VBAT)
Media placement: Limited Edition Outer Box - Horeca Owner Sales Pack - 1 April 2012

Describe the brief from the client
Making the Horeca (Hotel, Restaurant and Cafe/Bar) owners enthusiastic for a new beer is a challenge. The client wanted to make a memorable ‘leave behind’ after their sales visits.

Describe the challenges and key objectives
Create something that would trigger the Horeca owners to think positively about the new SOL. The presentation needed to be unique, something not in the mass market, and that would have value for the Horeca owner. This audience is very demanding and often have a ‘I have seen it all before’ attitude so the solution had to have extra value to be memorable.

Describe how you arrived at the final design
2 glowing bottles stand as heroes inside the anthracite handmade frame. Inspired by the harsh Mexican sun, the dialogue between the raw-printed outer and rich bottle inner creates a dramatic contrast. The brand story printed inside celebrates the rich Mexican culture and energising sun, signed-off - Espiritu Libre. The authentic wooden box, carried by the red leather strap, is crafted, valuable and durable. By sliding the under-side base of the box, the box unlocks to release 2 bottles. When lifted the enticing bottles are waiting to be enjoyed. A curious conversation starter.

Give some indication of how successful the outcome was in the market
The conversation with the Horeca owners is in full swing. Contracts are an inevitable result.