EXPLOSION by Borghi/Lowe Sao Paulo for Solero

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EXPLOSION

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Industry Ice cream & Cold desserts
Media Design & Branding
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Creative Director Erh Ray, Fernando Nobre
Art Director Piu Afonseca
Copywriter Pedro Corbett
Illustrator Platinum Dmd
Released April 2010

Credits & Description

Category: Posters
Advertiser: UNILEVER
Product/Service: SOLERO
Agency: BORGHIERH/LOWE
Date of First Appearance: Apr 1 2010
Entrant Company: BORGHIERH/LOWE, São Paulo, BRAZIL
Executive Creative Director: José Henrique Borghi (BorghierhLowe)
Executive Creative Director: Erh Ray (BorghierhLowe)
Creative Director: Fernando Nobre (BorghierhLowe)
Copywriter: Pedro Corbett (BorghierhLowe)
Art Director: Piu Afonseca (BorghierhLowe)
Art Buyer: Bibiana Oliveira (BorghierhLowe)
Graphic Producer: José Ressutti Junior (BorghierhLowe)
Graphic Producer: João Albertini (BorghierhLowe)
Illustrator: Platinum DMD
Media placement: Poster - Subway/Public Telephones/Phone Booth/Billboard/BTL Activities - 01/04/2010 A 31/07/2010

Describe the brief from the client
Create a material that presents the product in an innovative way.

Describe the challenges and key objectives
By creating a fantastical world, we developed a graphically interesting proposition and with movement.

Describe how you arrived at the final design
Develop graphic material that shows the product, tells what it is made of and that has a lot of appetite appeal.

Give some indication of how successful the outcome was in the market
The material was created initially for one market only but it is currently being requested to be used in many other markets around the world.