Somos Brasil Design & Branding Somos Brasil, 3 by Lyon Arte

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Somos Brasil, 3

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Industry Books, Public awareness
Media Design & Branding
Market Brazil
Agency Lyon Arte
Production Imagemagica
Service Agency Studio Sutherl&
Released October 2016


D&AD 2017
Book Design Culture, Art & Design Books Yellow Pencil
Graphic Design Data Visualisation Graphite Pencil
Graphic Design Integrated Graphics Graphite Pencil

Credits & Description

Agency: Lyon
Client: Lyon
Production Company: Imagemagica
Sound Production: Matt Hill
Dna Testing: Max Blankfeld
Printer: Ipsis
App Creator: Calvium
Curator: Iatã Cannabrava
Creative Agency: Lyon Arte
Sound Recordist: Luciano Bonomo
Designer: Alice Tosey
Creative Director: Jim Sutherland
Publisher: Imagemagica
Publisher: Editora Madalena
Photographer: Marcus Lyon
Design Agency: Studio Sutherl&
Over a six-month period Marcus Lyon toured Brazil exploring the most diverse corners of the country with a producer and sound recordist. Together they mapped the ancestral DNA, personal stories and visual identity of over one hundred remarkable Brazilians. Somos Brasil draws three elements of identity: visual, spoken and genetic – to cast light on the personal, social and cultural diversity of Brazil.
The graphics took its cue from the Brazilian flag, deconstructed to its individual elements – including a symbol that forms a figure as the logo for the project.