Sooruz Design & Branding JUMP by Publicis Conseil Paris

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Industry Clothing, Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market France
Agency Publicis Conseil Paris
Creative Director Frederic Royer
Art Director Alexandra Offe
Copywriter Didier Aerts
Account Supervisor Jean-Patrick Chiquiar
Illustrator Jean Marie Vives @ Watchout
Released April 2011

Credits & Description

Category: Posters
Advertiser: SOORUZ
Product/Service: SURFWEAR
Agency: PUBLICIS CONSEIL
Date of First Appearance: Apr 28 2011
Entrant Company: PUBLICIS CONSEIL, Paris, FRANCE
Chief Creative Officer: Olivier Altmann (Publicis Conseil)
Creative Director: Frederic Royer (Publicis Conseil)
Copywriter: Didier Aerts (Publicis Conseil)
Art Director: Alexandra Offe (Publicis Conseil)
Account Supervisor: Jean-Patrick Chiquiar (Publicis Conseil)
Account Manager: Laetitia Vitalis (Publicis Conseil)
Account Manager: Sophie Gustinelli (Publicis Conseil)
Illustrator: Jean-Marie Vives
Art Buyer: Jean-Luc Chirio (Elysian Fields)
Advertiser's Supervisor: Yann Dalibot (Sooruz)
Advertiser's Supervisor: Matthieu Barat (Sooruz)
Media placement: Indoor posters (Sports department) - Sooruz resellers in France - 28 April 2011
Describe the brief from the client
How to illustrate visually Sooruz's signature and state of Mind "No Guts No Glory " ?
Describe how you arrived at the final design
Thanks to a visual metaphor, the French surfwear brand Sooruz invited thrill seekers to push their limits (to overcome the worst difficulties and the greatest dangers that one will face in the mountain or at sea).
A leaflet was went to the professionals, with a dedicated internet address, to discover and pre-order the new Sooruz winter 2011 collection online.