SoundCloud Design & Branding Feel The Music, 2 by Miami Ad School San Francisco

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Feel The Music, 2

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Industry Website
Media Design & Branding
Market United States
Agency Miami Ad School San Francisco
Creative Director Leila Moussaoui
Art Director Sara Muchnick
Copywriter Sara Muchnick
Released November 2017

Credits & Description

Advertised Brand: SoundCloud
Advert Title(s): TouchCloud – Feel The Music
Headlines/Copy in English:
Wristbands:
(1) Woven With The Best Acoustics;
(2) Surround Sound On Hand;
(3) I'm Picking Up Good Vibrations
Print Ads:
(1) Turn The Concert On Vibrate;
(2) Go From Sign Language To Body Language;
(3) Let Sound Through Soundproofed Ears
Media: Integrated
Advertising School: Miami Ad School, San Francisco, USA
Agency website: http://www.miamiadschool.com/
Creative Director: Leila Moussaoui
Art Director: Sara Muchnick
Copywriter: Sara Muchnick
Illustrator: N/A
Photographer: N/A
Additional credits: N/A
Published: September, 2017
Synopsis: SoundCloud used the "Taptic Engine" (Apple's haptic feedback system) to create a tactile music app that translates live sound into touch, without Bluetooth. We partnered with music festivals that require wristbands for entry. Festival goers can now 'feel the music' by attaching their Apple Watch to the festival wristband and opening the TouchCloud app.