HARM SAS Design & Branding PROMOTIONAL ITEMS by Sid Lee Montreal

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Canada
Agency Sid Lee Montreal
Released August 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: HARM SAS
Agency: SID LEE
Date of First Appearance: Aug 21 2009 12:00AM
Entrant Company: SID LEE, Montréal, CANADA
Entry URL: http://speculativepeculiars.blogspot.com/
Curator: Femke Lutgerink
Curator: Christian Fruneaux
Media placement: Promotional Items - Scattered Around Amsterdam - 21 August 2009

Describe the challenges and key objectives
Bring together all kind of disciplines and people that don’t know each other, to talk about crazy & creative visions of cities... Bring people together to discuss the future... to imagine something positive and better... a better world.

Describe the brief from the client
Speculative Peculiars invites all kinds of people from Amsterdam and Montreal to use the tools they’ve acquired on the job—writing, design, art direction, invention, strategy, mapping or doodling—to express their time-travelling, mind-altering vision on Amsterdam and Montreal in 2059. Speculative Peculiars is an imaginary and visionary glance at the future of urban landscapes. It is an interdisciplinary program about the possible and the impossible, the politics, subcultures, developments and conventions that will govern and shape Amsterdam and Montreal 50 years from now. Speculative Peculiars wants to explore how we’ll live, work and socialise in the future.

Describe how you arrived at the final design
By focusing on making something intriguing, that gets people thinking and asking questions. Evoking images that are open and that lead to interpretation. Something poetic that tells a story.

Give some indication of how successful the outcome was in the market
2059 Speculative Peculiars consists of five public events, where 23 participants (artists, writers, scholars, scientists, designers, politicians, etc.) will give their impression of their cities in 50 years time from now. They are asked to research today’s trends, something they see as important, or maybe even irreversible, and extrapolate these trends into the not-so-distant future. Their work will also be available in fanzines, through the Speculative Peculiars blog and the Sid Lee Collective blog.