SPICY CELEBRATION by SPICE DESIGN for SPICE DESIGN

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SPICY CELEBRATION

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency SPICE DESIGN
Designer Felipe Rosa
Released November 2009

Credits & Description

Category: Self Promotion
Advertiser: SPICE DESIGN
Product/Service: DESIGN AGENCY
Agency: SPICE DESIGN
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: SPICE DESIGN, Sao Paulo, BRAZIL
Design Director: Gabriela Tischer (spice design)
Account Manager: Daniella Lima (spice design)
Designer: Felipe Rosa (spice design)
Design Trainee: Raphael Molina (spice design)
Calendar Base Sales Agent: Tiago Willians (Confetti Industria e Comércio Ltda.)
Offset Print - Sales Agent: Rafael Romano (Mais Artes Gráficas e Editora Ltda.)
Sleeve - Sales Agent: Elide Pacheco (Vilartes e Abraão Comércio e Serviços Gráficos Ltda.)
Media placement: Champagne Bottle - 250 - 01 December 2009
Media placement: Calendar - 5000 - 01 December 2009
Media placement: Carton Cd Case - 2500 - 05 January 2009

Describe the challenges and key objectives
We had two ideas. The best way to celebrate is always proposing a toast so the agency would develop a commemorative label for the sleeve of a 187ml bottle of champagne. The challenge was finding a company that printed a small amount of shrink sleeve labels and this time we got a good partnership. The second idea was to develop a calendar that could be used as a frame after its usage time was over. One that is attached to a base that could then be used as a frame. For that reason, we needed first and foremost, a clear and outstanding communication to inform about these past ten years.

Describe the brief from the client

In ten years, the agency's main purpose has been bringing up good design and offering clients: strategy, professional quality work and creative solutions on their projects. A strong feature of the agency's work is the use of colours as well as the strong presence of the chilli pepper, its trademark, which shows the remarkable character used on its projects. Based on this, the idea was to celebrate the 10th anniversary in a graphic way, to get the attention the date deserves. How can we celebrate with clients all over the globe and be present most of the time?

Describe how you arrived at the final design
The 10 year's communication explored the idea of "seeing beyond" as an evidence for our new look and view on everything. Finding a graphic solution for that, the champagne label has been impregnated with the new graphic concept, presenting a clear idea of the toast and special occasion. For the calendar/frame, we created a single piece base of polypropylene laminate with a cut-out where a single calender sheet can be inserted. The calendar can be easily mounted, guaranteed stability and design as well. After we had done that, the communication was attached primarily on a CD, and the graphic concept just took charge of other agency materials, advertisings and so on.

Give some indication of how successful the outcome was in the market
The work was well accepted by the public and even quoted on some websites and in magazines of the segment. With an irreverent style, the agency reached good results regarding the relationship with their clients and, not for nothing, has achieved steady growth of 15% per year. It has gained loyalty from not only customers but also from the design associations and suppliers. The growth of projects lead directly to the increase of the team to meet the demand and today the agency has professionals and partners in various areas in order to preserve a quality work and the achievements of all these years.