THAT'S HOW YOU FEEL CAMPAIGN by Artplan Rio de Janeiro for Spoleto

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THAT'S HOW YOU FEEL CAMPAIGN

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Industry Fast food
Media Design & Branding
Market Brazil
Agency Artplan Rio de Janeiro
Creative Director Roberto Vilhena
Art Director Bernardo Romero
Copywriter Ricardo Dolla E Arturo Marenda
Illustrator Tiago Hoisel
Released November 2010

Credits & Description

Category: Posters
Advertiser: SPOLETO
Product/Service: CHAIN OF ITALIAN FAST FOOD RESTAURANTS
Agency: ARTPLAN
Date of First Appearance: Nov 8 2010
Entrant Company: ARTPLAN, Rio de Janeiro, BRAZIL
Art Director: Bernardo Romero (Artplan)
Copywriter: Ricardo Dolla (Artplan)
Creative Director: Roberto Vilhena (Artplan)
Illustrator: Tiago Hoisel (Technoimage)
Artbuyer: Bianca Repsold (Artplan)
Account Manager: Viviane Sade (Artplan)
Media placement: Posters - Schools, Malls And Gyms - 9 Nov 2010-17 January 2011

Describe the brief from the client
Promote Spoleto, a chain of Italian fast food restaurants among young people.

Describe the challenges and key objectives
Impress a generation that's receives dozens of information inputs.

Describe how you arrived at the final design
We looked for a fun, original and full of humor design that could catch young people's attention.

Give some indication of how successful the outcome was in the market
Great visibility for Spoleto in newspapers, magazines, blogs and tweets that talked about the campaign. Along with solid link with young people and the brand.