Spoleto Design & Branding URBAN ART: THE LEAKING DISPLAY by Artplan Rio de Janeiro

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URBAN ART: THE LEAKING DISPLAY

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Industry Fast food, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Artplan Rio de Janeiro
Creative Director Roberto Vilhena
Art Director Ary Nogueira, Eduardo Ferraz Caroline Gomes
Copywriter Danilo Maia
Producer Davi Vidal
Photographer Ricardo Cunha
Illustrator Toz, Chivitz, Minhau, Mateu Velasco, Binho Ribeiro - Terceiro Mundo, Lislei Borges
Released November 2010

Credits & Description

Category: Point of Sale
Advertiser: SPOLETO
Product/Service: URBAN ART COLLECTION
Agency: ARTPLAN
Date of First Appearance: Nov 1 2010
Entrant Company: ARTPLAN, Rio de Janeiro, BRAZIL
Copywriter: Danilo Maia (Artplan)
Art Director: Ary Nogueira (Artplan)
Art Director: Eduardo Ferraz (Artplan)
Creative Director: Roberto Vilhena (Artplan)
Artbuyer: Bianca Repsold (Artplan)
Producer: Davi Vidal (Artplan)
Planner: Ana Camargo (Artplan)
Media: Otto Pajunk (Artplan)
Media: Selma Leal (Artplan)
Media: Karla Villela (Artplan)
Account Manager: Viviane Sade (Artplan)
Account Manager: Renata Simões (Artplan)
Account Manager: Ana Luiza Rabelo (Artplan)
Media: Beatriz Prado (Artplan)
Photographer: Ricardo Cunha (Artplan)
Illustrator: Toz, Chivitz (Artplan)
Illustrator: Binho Ribeiro (Artplan)
Illustrator: Minhau (Artplan)
Illustrator: Mateu Velasco (Artplan)
Illustrator: Lislei Borges (Artplan)
Media placement: Display - Restaurants - 01/11/2010

Describe the brief from the client
Promoting Spoleto’s “Arte Urbana” Collection. After purchasing their meal, consumers only needed to pay R$5.90 more to get one plate stylized by some of the main street artists in Brazil.

Describe the challenges and key objectives
To highlight the artists’ unique style, emphasize each artwork and turn the collectable plates in objects of desire for consumers.

Describe how you arrived at the final design
A campaign was created with pieces that suggested the artists’ endeavor in developing the plates. The special display produced a flowed out painting effect, so it looked like the paint was fresh.

Give some indication of how successful the outcome was in the market
The promotion, that was scheduled to last for three months, sold out in 30 days.