THE CMYK-MINI-CALENDAR by Preuss Und Preuss Germany for Spreeproduktion

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THE CMYK-MINI-CALENDAR

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Preuss Und Preuss Germany
Creative Director Michael Preuss, Björn Von Buchholtz
Account Supervisor Nina Preuss
Released December 2011

Credits & Description

Category: Calendars
Advertiser: SPREEPRODUKTION
Product/Service: SPREEPRODUKTION
Agency: PREUSS UND PREUSS
Creative Director: Michael Preuss/Björn Von Buchholtz (Preuss Und Preuss Gmbh)
Account Supervisor: Nina Preuss (Preuss Und Preuss Gmbh)
Graphic Designer: Zuzana Havelcova (Preuss Und Preuss Gmbh)
Production: Spreeproduktion Gmbh (Spreeproduktion Gmbh)
Head Of Marketing: Andreas Reinhardt (Spreeproduktion Gmbh)
Marketing Manager: Annette Hoss (Spreeproduktion Gmbh)
Media placement: Calendar in Box - POS giveaways and direct mailing to clients,advertising agecies and marketing departments - 18.12.2011

Describe the brief from the client
To create a Christmas mailing which positions spreeproduktion as a meticulouly working, print production company.

Describe the challenges and key objectives
To stand out from the mass of Christmas mailings amongst clients and prospects, while providing lasting value.

Describe how you arrived at the final design
A print-product such that can only be produced by spreeproduktion: A teeny tiny CMYK-calendar. A great design product for all those that value precision. For Christmas, spreeproduktion the print-production specialist sends out and gives away the smallest CMYK-calendar worldwide, which can only be seen in detail if you, just like spreeproduktion always does, look very closely through the 6x zoom lens of the included whaling glass.

Give some indication of how successful the outcome was in the market

1. Many new business contacts
2. So far, a 10% increase in new businesses
3. Enthusiastic feedback and stronger relationships with existing clients