THE UNSEEN 2 by Proximity Germany for Spuk Pictures

THE UNSEEN 2

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Industry Photo Development, Website
Media Design & Branding
Market Germany
Agency Proximity Germany
Executive Creative Director Carsten Bolk
Art Director Jake Shaw
Copywriter Florian Birkner
Photographer Matt Barnes
Released April 2011

Credits & Description

Category: Design Photography
Advertiser: SPUK PICTURES
Product/Service: STOCK PICTURES
Agency: BBDO PROXIMITY
Date of First Appearance: Apr 26 2011
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY
Chief Creative Officer: Christian Mommertz (BBDO Proximity)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Executive Creative Director: Carsten Bolk (BBDO Proximity)
Art Director: Jake Shaw (BBDO Proximity)
Copywriter: Florian Birkner (BBDO Proximity)
Account Executive: Liselotte Schwenkert (BBDO Proximity)
Art Buying: Birgit Paulat (BBDO Proximity)
Photographer: Matt Barnes
Media placement: Print AD - Mainpost - 15.04.2011
Media placement: Outdoor Billboard - Düsseldorf - 26.04.2011
Describe the brief from the client
Communicate that SPUK Stock Pictures offers an alternative to the boring and unimaginative pictures of other picture libraries.
Describe the challenges and key objectives
The collection of SPUK Stock Pictures is not the largest, but it does offer truly exciting pictures. How do we demonstrate this to media professionals?
Describe how you arrived at the final design
We gave examples for the exciting pictures of the SPUK image library with some of the best known pictures in the world, shot in new and surprising angles.
Give some indication of how successful the outcome was in the market
We generated a higher profile for the brand by media professionals and over 13% more visits on www.spukpictures.de