SQUADRO Design & Branding SQUADRO FALL/WINTER 2010 by Hardy Design

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Industry Clothing
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Gustavo Magno, Simone Souza
Photographer Weber Pádua
Released April 2010

Credits & Description

Category: Design Photography
Advertiser: SQUADRO
Product/Service: FASHION BRAND
Date of First Appearance: Apr 20 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Simone Souza (Hardy Design)
Designer: Gustavo Magno (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Photographer: Weber Pádua (Dablio)
Media placement: Photograph For Fashion Catalogue - Brazil - 20 April 2010

Describe the brief from the client
A collection inspired by butterflies as art pieces, with print created exclusively for autumn/winter collection of the brand.

Describe the challenges and key objectives
The mood should feature shades of black mixed with butterfly colours.

Describe how you arrived at the final design
Inspired by the metamorphosis of butterflies and the richness of their design, transparencies and textures of their wings, we developed a scenario with layers of cotton and muslin cloth. We created images of butterflies in varied scales and opacities, and used powerful equipment to project the images on the model and light up the photo with.

The photographs were displayed on catalogue, invitation and website.

Give some indication of how successful the outcome was in the market
It was a very well sold collection. Butterfly prints were sold out.