Staatstheater Stuttgart Design & Branding STAATSTHEATER STUTTGART - SCHAUSPIEL by Strichpunkt

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Germany
Agency Strichpunkt
Released September 2011

Credits & Description

Category: Logo Design
Design: (Strichpunkt Design)
Media placement: Corporate Design - Buildings, Print Materials, Promotion Materials Etc. - 01.09.2011

Describe the brief from the client
Relaunch of the Stuttgart theatre’s corporate design.

Describe the challenges and key objectives
The state theatre is moving to the former Mercedes-Benz premises in Stuttgart for one season while the theatre building undergoes renovations. A new theatre will be opening its doors at the Schauspiel Nord venue at the same time.

Describe how you arrived at the final design
We created quite an uproar in 2005, with its fist logo as a combative greeting on the façade of the state theatre in Stuttgart. The theatre is now moving right next to the largest construction trench on the Stuttgart 21 site with a prime view of the tracks. This is reason enough to freshen up the theatre’s CD with an aggressive neon green combat scene poster look, and an in-house developed stencil typeface to go along with the ‘Metropolis’ season. The interior staging for the interim theatre was designed and constructed in graffiti-style, in cooperation with the theatre’s stage designers.

Give some indication of how successful the outcome was in the market
The ‘fist’ quickly experienced its second spring – this time as a symbol of resistance against the low-level station. The giant fists were cut out of the theatre site fence and made into a protest banner - and the 4-meter high neon fist on the roof of the interim venue offers every train entering the Stuttgart station a warning welcome. The new CD soon became the talk of the town again and, after 7 years, the décor of the theatre and the new Schauspiel Nord venue was awarded a silver nail by the ADC jury for the second time.