LENBACHHAUS MUNICH by HERBURG WEILAND for STADTISCHE GALERIE

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LENBACHHAUS MUNICH

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency HERBURG WEILAND
Released May 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: STÄDTISCHE GALERIE
Product/Service: STÄDTISCHE GALERIE IM LENBACHHAUS MÜNCHEN
Agency: HERBURG WEILAND
Date of First Appearance: May 30 2009 12:00AM
Entrant Company: HERBURG WEILAND, Munchen, GERMANY
Creative Direction: Tom Ising (Herburg Weiland)
Creative Direction: Martin Fengel (Herburg Weiland)
Art Direction: Stephanie Ising (Herburg Weiland)
Media placement: Corporate Design - Lenbachhaus, Mail, Posters - 30.5.2009

Describe the challenges and key objectives
The task was to find a powerful corporate design for the Lenbach Haus that would attract attention throughout the city.

Describe the brief from the client
The Lenbach Haus is one of Munich's most important art exhibitions, showing classics by Kandinsky, Franz Marc and Der Blaue Reiter as well as pieces by modern artists.

Describe how you arrived at the final design
The posters’ and invitation’s focus is on the artists’ works, accompanied by a simple yet memorable typography, which forms the parenthesis for the different exhibitions.

Give some indication of how successful the outcome was in the market
Lenbachhaus has now a far more distinguished look than with the old design. Some posters became collectors' items.