Stanley Park Brewing, 4 by Will Creative Inc. for Stanley Park Brewing

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Stanley Park Brewing, 4

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Industry Beers and Ciders
Media Design & Branding
Market Canada
Agency Will Creative Inc.
Executive Creative Director Nick Richards
Released April 2017

Credits & Description

Client: Stanley Park Brewing
Director of Marketing: Doug Devlin
Agency: Will, Vancouver
Executive Creative Director: Nick Richards
Category: Beer
Website: http://www.stanleyparkbrewing....
Description:
Stanley Park Brewing, one of the original players in Vancouver’s craft beer scene, is bringing in a new look to their adventurous portfolio of brews just in time for National Beer Day. While their past brand drew on the lion statues that guard the iconic park, the time had come to refresh the identity to celebrate and better reflect their source of inspiration. Developed by creative agency Will, the Stanley Park Brewing identity is set to launch on April 7 – taking the brand into a new territory, grown from very strong roots.

Knowing that the brewery, and the team behind it, looks to the Park for inspiration, it was a natural fit to bring the brand closer to the Park as well. Just like nature, the new look is simple and approachable at a glance, yet rich with substance upon a closer look. It features illustrated park scenes in a restrained palette, a logo mark inspired by the shape of the park, and a typeface whose natural, stick-inspired letterforms are derived from a historical Stanley Park sign.

After creating the foundations of the new identity, Will refreshed the full suite of packaging, collateral, point-of-sale and retail materials, and developed an integrated launch campaign. New bottles started hitting the shelves on April 1, as part of a several-month launch strategy ‘Exploring is in our Nature’ that will include OOH and digital advertising, social media, a campaign landing page and a new website.

From windstorms to daytrips to incredible sunsets best viewed from the beach, every beer Stanley Park crafts is a tasty tribute to Stanley Park and the experiences within it. And now, they have a look that brings these moments of inspiration to life.