SWEET DREAMS by Leo Burnett Milan for Star

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Industry Coffee, Tea, Breakfast Drinks, Business equipment & services, Corporate Image
Media Design & Branding
Market Italy
Agency Leo Burnett Milan
Released March 2010

Credits & Description

Category: Self Promotion
Advertiser: STAR
Product/Service: CAMOMILE TEA
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: LEO BURNETT, Milan, ITALY
Group Creative Director: Sergio Rodriguez (Leo Burmett Italy)
Group Creative Director: Enrico Dorizza (Leo Burmett Italy)
Design Creative Director: Daniele Marrone (Leo Burmett Italy)
Client Creative Director: Luca Zamboni (Leo Burmett Italy)
Client Creative Director: Joseph Menda (Leo Burmett Italy)
Architecture: Silvia Viteri (Leo Burnett italy)
Industrial Design: Daniele Nonne (Leo Burnett italy)
Media placement: LAMP - PROMOTION SUPERMARKET - 15 March 2010

Describe the challenges and key objectives

The idea originates from the necessity to strongly connect the Star camomile tea to the moment in which customers fall asleep.

Describe the brief from the client
The camomile tea is the infused with well known relaxing properties. The brief was to develop an ambient media focused on frequent travelers that frequently suffer from sleeping disorders.

Describe how you arrived at the final design
We created a design object to carry a simple message: Star camomile tea introduces you to a good, relaxing sleep; and we placed it on bedside tables in some hotel rooms. Goodnight!