Starbucks Design & Branding EVERY COFFEE SHOULD BE A STARBUCKS by BBDO Russia Group

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EVERY COFFEE SHOULD BE A STARBUCKS

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market Russia
Agency BBDO Russia Group
Creative Director Adrian Ely
Copywriter Dima Nikolaev
Photographer Balint Hajagos
Released September 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: STARBUCKS
Product/Service: STARBUCKS COFFEE
Agency: BBDO RUSSIA GROUP
Creative Director: Adrian Ely (Bbdo Russia Group)
Art-Director: Nikita Voblikov (Bbdo Russia Group)
Copywriter: Dima Nikolaev (Bbdo Russia Group)
Photographer: Balint Hajagos (Bbdo Russia Group)
Senior Account Manager: Maria Ustkachkinseva (Bbdo Russia Group)
Media placement: Postcard Placement, Offering Cards Near The Competitors’ Stores - Clothes Stores, Book Stores, Cinemas - 5 July – 5 August 2011

Describe the brief from the client
Starbucks is a relative newcomer to the Russian market and wanted to position itself above the clutter of other larger coffee chains.

Describe the challenges and key objectives
Our objective on a very limited budget was to establish Starbucks as the makers of the best coffee around.

Describe how you arrived at the final design
We created a very simple idea using postcards which offered people the chance to 'upgrade' their take-away coffee cups to an iconic Starbucks coffee cup.

Give some indication of how successful the outcome was in the market
Starbucks have succeeded in positioning themselves in the top ranks of coffee chains. Plus, there has been a 26% growth in franchise ownership.