THE ACCESSIBLE ARCHIVE OF PATTERN BOOKS: THE THREE GRACES by Atelier Brückner for STATE MUSEUM OF TEXTILE AND INDUSTRY AUGSBURG

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THE ACCESSIBLE ARCHIVE OF PATTERN BOOKS: THE THREE GRACES

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Industry Museums & Libraries, Shows, Events & Festivals
Media Design & Branding
Market Germany
Agency Atelier Brückner
Creative Director Prof. Uwe R. Brückner
Art Director Bernd Möller
Released January 2010

Credits & Description

Category: Environmental Design: Permanent
Advertiser: STATE MUSEUM OF TEXTILE AND INDUSTRY AUGSBURG
Product/Service: EXHIBITION
Agency: ATELIER BRÜCKNER
Date of First Appearance: Jan 20 2010 12:00AM
Entrant Company: ATELIER BRÜCKNER, Stuttgart, GERMANY
Creative Director: Prof. Uwe R. Brückner (Atelier Brückner)
Art Director: Bernd Möller (Atelier Brückner)
Artist Figurines: Anja Luithle
Kinetics: Hanns-Martin Wagner
Motor And Sensor Technology: Martin Märki
Film Director: Marc Tamschick (Tamschick Media And Space)
Art Director Software: Rainer Kohlberger (Tamschick Media And Space)
Production Management Software: Nina Hüskes (Tamschick Media And Space)
Production Management Software: Carsten Schildwächter (Tamschick Media And Space)
Music And Sound Designer: Marc Lingk
Media placement: Media Installation - Tim I State Museum Of Textile And Industry, Augsburg - 20 January 2010

Describe the challenges and key objectives
The inestimable richness of small, two-dimensional samples from the pattern books of the New Augsburg Cotton Factory, which slumbered in archives until now, had to be enlivened and staged in a three-dimensional way. The task was to present the variety and beauty of the patterns. Additionally, the visitors should be able to “grasp” also the different printing techniques and the design process up to the final product. The “Accessible Archive of Pattern Books” is the main staging of the museum, which addresses a wide international audience, from experts of the textile industry, designers, schools and fashionistas to tourists and families.

Describe the brief from the client
The core of the inventory of the State Museum of Textile and Industry in Augsburg, Germany, is the worldwide unique collection of pattern books of the New Augsburg Cotton Factory. This treasure, which comprises over one million patterns from three centuries and normally remains hidden between the book covers, should be presented in a striking way.

Describe how you arrived at the final design
The building’s architecture provides a narrow, high room, which was staged as a catwalk by the designers. Three larger-than-life figurines stride over a red carpet, which traverses the whole building. The “Three Graces” present different aspects of the fabric patterns. “Euphrosyne”, the first Grace, wears a patchwork dress made of original fabric flaps and thus explains the haptics of fabrics. By means of an interface, the visitors can decide which patterns should be projected on “Thalia’s” dress, while “Aglaia” shows the different printing techniques of patterns and offers a short fashion show from “Biedermeier” until today.

Give some indication of how successful the outcome was in the market
The “Accessible Archive of Pattern Books” has become the museum’s main attraction. By means of artistic film sequences, synchronised sound effects and the employment of interactive interfaces, the visitors become a part of the media installation themselves and are immersed in the three-dimensionally presented world of patterns. However, one month after the museum’s opening at the end of January 2010, already 10.000 visitors have been counted.