Design & Branding ARCADE STATIONERY by Grey Singapore

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Singapore
Agency Grey Singapore
Copywriter Joseph Cheong
Producer Bobby Koh
Photographer Harpi Sim
Typographer Raymond Chan, Jason Ang Sheng Jin
Released April 2012

Credits & Description

Category: Logo Design
Product/Service: STATIONERY
Chief Creative Officer/Executive Creative Director: Ali Shabaz (Grey Singapore)
Associate Creative Director: Joseph Cheong (Grey Singapore)
Associate Creative Director: Ang Sheng Jin (Grey Singapore)
Copywriter: Joseph Cheong (Grey Singapore)
Art Director: Ang Sheng Jin (Grey Singapore)
Art Director: Raymond Chan (Grey Singapore)
Typographer: Ang Sheng Jin (Grey Singapore)
Typographer: Raymond Chan (Grey Singapore)
Producer: Bobby Koh (Grey Singapore)
Senior Account Manager: Michelle Lee (Grey Singapore)
Sales Director: Julie Ang (The Arcade Stationery Co.)
Photographer: Harpi Sim (Nemesis Pictures)
Media placement: Self Promotion - The Arcade Stationery Store - 18 April 2012

Describe the brief from the client
To refresh Arcade Stationery’s corporate collaterals.

Describe the challenges and key objectives
First, a bit of background. Arcade Stationery has been in the stationery business for decades. While many other stationery companies have succumbed to meet consumer demands by diversifying to selling books or IT accessories, Arcade Stationery has stayed true to its business by focusing only on stationery. For a company built upon a passion for distinct stationery, there’s no better way to express that ethos than through their own unique corporate identity.

Describe how you arrived at the final design
We created a series called Stationery-Stationery where each collateral is designed with 2 functions in mind. The letterhead’s straight edge acts as a ruler. The flap of an envelope functions as a protractor. And the quintessential business card becomes a paper-clip.